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Monday, March 23, 2009

How to Fix D23

A lot of people went nuts when D23 was announced. I can understand why. I already threw my two cents out there about why I wasn’t thrilled about D23.

The fact is until Disney pulls the plug on it, D23 is going to be in our faces.

So, how can you make it more palatable to the average online Disney fan? It’s not that hard. With a few tweaks D23 could be a huge cash cow:

Bronze Membership – Create a base membership that anyone can join by providing a little information. By joining you would get access to the website, merchandise, and get your base membership certificate.

Silver Membership – For the $75 fee you get the magazine, a D23 tee shirt, and a D23 lapel pin.

Gold Membership – For an additional fee you get access all of the above plus access to exclusive member functions and a 10% discount at all retail locations.

Platinum Membership – For another hike in fee you get all of the above plus access to a private club inside the Magic Kingdom and Disney Land and free admission to the party of your choice i.e. Mickey’s Not So Scary Halloween Party.

To Infinity and Beyond Membership – This is a life long membership to D23. It includes all of the above plus a high quality membership plaque and an animation cell from a Disney movie.

I think this would have been a much better approach. It would have allowed everyone to join. Even the people who have lost their jobs, their homes, and life has really kicked them in the shins would be able to be a member. I also think this would have been much more profitable. Even the people joining at the base level would be profitable. You know that a number of them are going to buy some merchandise. One last thing Disney could do as a piece offering and to really foster a community spirit would be to have a links page where Disney could provide access to community websites. I know that would never happen because some of those sites offer criticism as times but I think Disney is a big boy and can take it.

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